The Service Lens

Welcome to The Service Lens — a blog that captures everyday encounters and what they reveal about customer experience.


I’m Arielle McGuinness, passionate about empowering service teams to show up with confidence, empathy, and care.


You’ll find personal stories, frontline lessons, and practical takeaways — shaped by years of working with global service teams and my own experiences on the road.


Whether you’re supporting clients on the frontline, guiding a team, or simply curious about the power of human connection in service, I invite you to explore what better CX can look like — one moment at a time.

The Power of Intentional Simplicity

What can a five-star panini shop in Padua teach us about customer experience? True differentiation often lies in restraint — focusing on essentials with precision and warmth. ...more

Real-World Service Lessons

September 23, 20251 min read

Trust through Transparency

A salon visit in Bogotá turned into an unexpected reminder about the power of service. By being upfront about the process, showing proof of expertise, and creating an emotional connection, one stylist... ...more

Real-World Service Lessons

September 05, 20252 min read

Context is Everything

A rural bus ride in Colombia becomes a reflection on why great service depends on context — and why solutions that work in one environment can fall apart in another. ...more

Real-World Service Lessons

August 21, 20252 min read

Enjoying The Service Lens?

Here are some ways to continue the conversation.

Copyright © 2025 Arielle McGuinness. All Rights Reserved.